Poetics: Visual Delivery Vehicles
Updated: Aug 19, 2019
The use of video animation applied to textual materials in poetics is, given the contemporary perceived necessity of the manifestation of art in electronic spaces, crucial. Yet I equally desire to remain aware of the openings still to be afforded upon the physically extant 'conservative' and static gallery wall, or the metaphoric import, say, of the acute framing divisions qua unifications provided by a deck of Tarot Cards, or even the re-appropriated cursives of public 'standing signs'. On the electronic screen, light emanates the letters of the text from behind, supernaturally, as it were- thus compelling its own agenda of a controlled, "monitored" delivery of the 'signification event' as wave, as e-pulse. A static gallery mounted text, however, relies upon natural light falling "into" the frame, rather than "out from" the borders of the textual "sign". In a gallery, the witness, the perceiver, must actively "draw" the light back from the sunlit surface toward the organs of perception. The light, in the traditional encounter at gallery wall, is not "delivered" (at least during day) by an electric 'jacked in' appliance. Thus the choice in method of providing the experience is crucial: it leads to entirely different, and also highly attenuated, more or less visceral outcomes for the viewer.
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